BNP Paribas Cadiz Securities counts many major South African and international institutions among its clients, including asset managers, wealth managers, banks, corporates and insurance companies, offering a market-leading technical expertise, deep experience of emerging market dynamics, and access to BNP Paribas international network.

Over the years, BNP Paribas Cadiz Securities earned a very strong reputation for research, gaining prestigious awards for risk, quantitative and innovative research from South Africa s respected Financial Mail publication. It has also been repeatedly nominated as Transition Manager of the Year by the Principal Officers Association.

North and West Africa

In 2011, the Middle East and South Africa team started to cover the Corporate & Investment Banking (CIB) business lines for both North and West Africa, becoming the Middle East and Africa (MEA) region with the North African team based in Morocco, offering services across North Africa and Francophone West Africa. Supported by the long-term presence of the Bank s Retail Banking network in the region, BNP Paribas has aimed to draw on the mind-set and expertise of its CIB business lines to support this emerging region s growth trajectory.

The incorporation of North Africa CIB activities into the Gulf region was a judicious move , said Abdelmajid Fassi-Fihri, in charge of developing relations in North Africa, who has put co-operation between CIB and Retail Banking at the cornerstone of the Bank s development strategy in this new region. It is true that North Africa has historically been seen in Europe as a region that is naturally part of the Mediterranean, but it s also a region, which is undoubtedly part of the Arab world and the African continent, he explained.

A country like Morocco, for example, is increasingly looking to West and Central Africa at a time when it is also arousing growing interest from investors in the Gulf. The fact that we have set up a region, inspired by the One Bank model deployed across the Group, maximising co-operation with our Retail Banking network in Africa, represented a significant change in organisation, which has enabled us to quickly seize many commercial opportunities.

In 2012, the Bank won a mandate as advisor and lead arranger, for TAQA, the Abu Dhabi National Energy Company an existing client in the Gulf in relation to an electrical power plant expansion project in Jorf Lasfar. This project symbolised the potential opportunities between the Gulf and Morocco and moreover it brought together in a virtuous circle the efforts of CIB and the Banque Marocaine pour le Commerce et l Industrie (BMCI), a Group subsidiary. Following this success, CIB won many highly visible advisory mandates from energy companies, financial and official institutions, including bond issuances for local governments and several further mandates, testimony to the synergy between the BMCI and CIB teams.

versa, prompting a healthy flow of new business in both directions.

Abdelmajid Fassi-Fihri, CEO of BNP Paribas Regional Investment Company, based in Morocco, explains how the relationship flourished.

The best way for each division to work is side by side, so our clients have access to the full range of the Bank s capabilities. It works perfectly in Morocco and we want to do the same across North Africa. We need to ensure we serve our clients with a true one-Bank spirit, Abdelmajid Fassi-Fihri said.

It has been very successful. CIB has won several transactions, including, for example, three bond issuances in Morocco

He also notes how the new initiative in Africa was particularly useful for clients in the Gulf:

One of the main reasons for our success is that we use a triangle of co-operation, from the Gulf to Morocco and into West Africa. The reality is that many clients in the GCC are seeking opportunities in Africa and enter the continent through Morocco, while Moroccan companies are expanding and doing business in the rest of Africa.

Our set-up is shaped perfectly to support this dynamic. My team reports to Bahrain, and there are a lot of natural bridges when making deals, and naturally, we speak with our colleagues in the rest of Africa all the time.

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